The tool: The List app

What is it? An iPhone app for creating lists. It’s designed as a marketing tool for celebrities and brands (“The Office” writer B.J. Novak is one of the developers). But it could be a great tool for repurposing copy for the social media audience. It’s also great for extending the life of evergreen packages or finding a new audience for your recipes. You can share your lists on Twitter and Facebook.

How does it work? Download the free app (only available through iPhone) and sign in. Much like Facebook and Twitter, you can follow and be followed by folks. It’s pretty easy to create a list using the handy dashboard.

Make your list. Each item can have a photo, a comment (which can include a link). Your headline and read-in also can include a link.

Examples: PBS created a list to complement “I’ll Have What Phil’s Having” episode on Barcelona. the Washington Post posted a list of “Creepy Internet Rabbit Holes.”