Digital Tools — making headline magic


Marketing and advertising types are just as obsessed with getting people to absorb their message.

So, here’s some digital tools that marketers use to test headlines.

Coschedule headline analyzer


Click here for link

Type in a headline, and it will rate it based on its ability to connect emotionally, tell your story simply, and what “power words” you can use. It breaks down a headline on its neutrality, and gives you a preview as a Google SEO.

It’s not free, but you can sign up for a trial period.

Advanced Marketing Institute headline analyzer


Click here for link

This is a less sexy version of a headline analyzer. It lets you get your headline parsed by subject.

Mailchimp’s subject line analyzer


Click here for link

You have to be a Mailchimp subscriber to use this, but this can help you hone your subject lines, which could make the difference between a read clicking and not clicking.




Digital tool of the day: Soundbite

The tool: Soundcite, created by KnightLabs.

What is it? A way to smoothly embed sound bites into a narrative

What can it do? Take sound clips, 9-1-1 call excerpts and other recorded material and use it as part of your story. Bring your stories to life with sound.

Use it to illustrate parts of songs; to bring quotes to life in a narrative. To insert audio history.

Find it:

Here’s how the New York Times used music bites in a great story you the lost history of American female musicians.


Come to Kansas City in 2017


You’re heard of Kansas City barbecue — and perhaps the 2016 World Series champions, the Kansas City Royals. But did you know KC is also home to the world-class Nelson-Atkins Museum of Art? That the Kansas City Zoo spans 200 acres in Swope Park, one of the nation’s largest urban parks? That we have James Beard Award-winning chefs, a gaggle of food trucks and a fusion cuisine to satisfy all your cravings?

Plus — the beer! Our region is home to dozens of craft breweries and, of course, Boulevard Brewing Co., which was founded in 1989 and now has full or partial distribution in 31 states and Washington, D.C. We also have our fair share of distilleries.

A downtown renaissance includes the Sprint Center, a performing arts center designed by Moshe Sadie; a burgeoning arts community; and the latest fascination: a new streetcar line.

From Sept. 27-30, I invite you to bring your family to the annual SFJ conference so you can experience all this KC pride for yourself.

Our hotel will be just minutes from downtown and within walking distance to many attractions, including Union Station and Crown Center, which is home to Halls department store, Legoland, and fun shops and eateries.

You also can hop on our streetcar to check out the River Market, which hosts a large farmers market and unique food vendors.

If shopping is your thing, the most popular retailers mingle with local boutiques at the Country Club Plaza — a 10-minute Uber ride away. The outdoor shopping plaza is modeled after Seville, Spain, and is considered the country’s first suburban shopping center.

Here’s another bonus: fall is the most beautiful time of year in Kansas City. So please join us for a fun weekend in the heart of our great country.

Kathy Lu, President of SFJ

Assistant managing editor for features, Kansas City Star